Last fall when I had decided it was time to leave Vignette, I had originally planned to start my own consulting business. In my role there as a principal sales engineer specializing in collaborative process solutions, I got more and more discouraged at Vignette’s lack of strategy, marketing, and quite frankly interest in their collaboration platform. They had acquired it from Intraspect more or less so they could check off the collaboration functions in the portal RFPs they were seeing. Vignette grew up as a web content management company and to this day, that seems to be all they care about. And that’s probably the right call as given their size they need to focus. They made several acquisitions that, in my opinion, they were never able to execute well on. I think a common problem when it comes to software vendor acquisitions is that the purchaser blows the whole budget on the acquisition without leaving enough for proper integration development and marketing after the fact.
When it came to the collaboration platform, they never really grasped that you had to market focused solutions built on it, and not the platform itself. This was (and still is) the time that Microsoft was pushing SharePoint 2003 full speed ahead and for all intent and purposes, IT shops view that option as free (as it is bundled with most enterprise Microsoft agreements). Even though Vignette Collaboration was a far superior platform in many respects, it’s really hard to beat free. Now that I’ve been working with Sharepoint 2007 for a while, though that is not a statement I would feel comfortable making anymore. Sharepoint 2007 is pretty darn cool. I’ll write a post about that topic later.
The thing about the Vignette platform is, it’s very powerful and easy to build very useful applications quickly on it, but it requires someone who knows what they’re doing. Very few people in Vignette’s professional services group ever got up to speed on it. It got really frustrating when I would sell a great use case for it that would end up either taking forever to implement, or never getting implemented correctly simply because of lack of expertise. I therefore decided to go out on my own as a collaborative solution specialist with initial focus on the Vignette platform. The name of my company was going to be “Full Leverage”. I like the name for a few reasons. One of the things I was going to do first was sell services to customers who already owned the platform but who weren’t fully leveraging what they had. But it speaks to a broader context as well. Most companies do not use what they have wisely in terms of their employee’s (and customers and partners and suppliers) knowledge, ideas, relationships, and expertise. In other words, they don’t get full leverage from these assets. I have a network of friends who are experts on the platform from previous projects and jobs that I could tap into to sub-contract work as well. I was pretty excited at the idea. I was all ready to incorporate when I met with an amazing attorney here in Austin named Joe Fulwiler who explained why doing so was premature if I were initially going to do business as a one-man band. Instead on his advice (of which he gave me an hour for free, and all his advice was that I don’t use any of his services yet which is why I refer to him as amazing) I filed for a dba (doing business as) name in Travis county.
When I told my current manager (who I had worked for at Vignette for a while) what I was doing he suggested I work for him instead. Between that time and when I took the position with Global 360 a bunch of other options also surfaced, so it was not an easy decision. Six months into my position at Global 360 I’m very happy I chose what I did. I’m getting exposed to a lot of exciting technology and perhaps I have just drunk the kool-aid, but I really believe that business process optimization is here to stay for a while and only going to get bigger and bigger. And the concept of Full Leverage still applies - most companies have far less than optimal business processes. They still carry reams of paper around, have unneeded gates in their processes, lots of room for error, too much waste time, high defect rates, etc. They are not fully leveraging their employees and technology to optimize their processes.
So for now, Full Leverage is a domain I own, a dba name I own, and the name of my blog site.
By the way, I have been amazed at how many people don’t get the reference in the logo. Didn’t you people pay attention in 6th grade history?? Regarding the power of the lever, Archimedes is known for saying “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”